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|| EVENT SCHEDULE

|| SET UP

06.00am – 08.45 am

|| FASHION EMPORIUM


09.00am – 07.00pm

|| EXHIBITIONS & MARKET


09.00am – 07.00pm


|| KEYNOTE SPEECHES

02.00pm & 06.00pm


|| PRESS & TRADE RECEPTION

presented by TellusFashion 
07.00pm


|| EVENING RUNWAY SHOW

08.00pm. doors open 07.30pm


|| AFTERSHOW WINE RECEPTION

brought to you by Waitrose

|| BREAK DOWN

after end of evening runway show, ca. 10.30pm

|| DIRECTIONS

LONDON HOUSE

Mecklenburgh Square

UK – London WC1N2AB

|| PUBLIC TRANSPORT & PARKING

We encourage the use of public transport to and from The Good Fashion Show. Nearest tube stations: Russell Square & Holborn.

Exhibitors can park along the yellow lines on Mecklenburgh Square on Saturday 18 February to unload (and load) until 08.30am and again after 01.30pm.

At all other times vehicles cannot be parked on Mecklenburgh Square under any circumstances. Nearest parking garages: Royal National Hotel London Russell Square, WC1H 0DG & Brunswick Centre, WC1N 1AW.

|| ACCOMODATION

The Good Fashion Show and Goodenough Club invite you to enjoy a relaxing and yet thrilling weekend in the heart of Bloomsbury from 17 to 19 February 2012.

Goodenough Club provides 4 star accommodation which looks over the beautiful Mecklenburgh Square Gardens in the heart of Bloomsbury.  It offers you a home from home in London for those wishing to enjoy the best the capital has to offer. The Club occupies five Grade II listed Georgian townhouses with mews which blend the traditional with the modern.  The superb location of the Club makes it the perfect place to stay during The Good Fashion Show and London Fashion Week.

Goodenough Club offers double/twin and single rooms at £ 130 and £95 including breakfast, VAT and internet access to our exhibitors. For booking enquiries please call +44 (0)20 7769 4727 or book online.

PROGRAMME

|| FASHION EMPORIUM

51 exclusive ethical, sustainable and responsible fashion labels from around the world show and sell.

|| ART & FASHION

Over 50 artworks. Unique and provocative. Ranging from fashion photography over fine art to video installations and illustrations. Challenging your ideas about sustainability, ethics, better trade and greener living.

|| KEYNOTES

Handpicked keynotes will be given at 02.00pm and 06.00pm by:

|| Dr Maria Alvarez, King’s College London

|| Professor Daniele Archibugi, Birkbeck, University of London, CNR, Rome

|| Professor Frances Corner, London College of Fashion

|| Reverend Jennie Hogan, Chelsea College of Art & Design, Camberwell College of Arts, Goodenough College London

|| Professor Esther Leslie, Birkbeck, University of London

|| Lucy Tammam, Ethical Haute Couture House of Tammam

|| Lord Anthony Young, Opposition Spokesperson for Business, Innovation and Skills, Vice-Chair of the Ethical Trading Initiative

|| EVENING RUNWAY SHOW ‘TRANSFORMATIONS’

Spectacular evening runway show ‘Transformations’. Fashion meets world class musicians, artists and the models from Eclipse Model Management Hostess: Nancy Sorrell. Live on stage: UK soul-legend Omar [track pa], the amazing rock band Left at the Robot, the Maria Chen Jazz Ensemble, the exceptional Swiss contortionist and dancer Nina Burri, the Brazilian fashion performance artist/designer Lisa Simpson and the Indian classical dancer Miti Desai.

|| ETHICAL MARKET

On our ethical market, there are many other ‘good’ fairly traded, organic and eco-friendly things to be discovered…

GUIDELINES FOR EXHIBITORS

|| DELIVERY & COLLECTION OF COLLECTIONS FOR RUNWAY SHOW

All collections for the evening runway show must be delivered to the headoffice of The Good Fashion Show in London House, WC1N 2AB by Saturday 11 February 2012. The collections will be ready for recollection after the evening runway show on 18 February 2012. Alternative arrangements can be made in writing.

The general fitting for the evening runway show will take place on 15 February under the direction of our head stylist Sara Darling and her team.

|| DELIVERY & STORAGE PRIOR TO EXHIBITION

Goods can be delivered to London House from 11 February onwards where they will be kept in a locked storage room until exhibition setup on 18 February.

|| EXHIBITION SETUP AND BREAKDOWN

During setup and breakdown time, exhibitor access to London House will be through the North Porch facing Mecklenburgh Square.

During exhibition hours, public access to London House will be through the South Porch, from Guilford Street.

Exhibitors can begin setting up/decorating their stands at 06.00am on 18 February.

The Good Fashion Show exhibitions and marketplace will open at 09.00am.

All fashion exhibition stands [ca. 2m x 3m] are located in one of London House’s three historic salons [Churchill Room, Small Common Room and Large Common Room]. All fashion exhibition stands will be prepared for you to personalize and equipped with a classical wooden table [85cm x 240cm], chair, mannequin, signage and clothes rail [ca. 1,5m]. Alternative individual arrangements can be made in writing. There is free wi-fi access in all exhibition areas.

All marketplace exhibition stands [ca. 2m x 3m] are located under the covered outdoor arcades of London House. All marketplace exhibition stands will be prepared for you to personalize and equipped with a table [ca. 85cm x 150cm] and chair. There is free wi-fi access in all exhibition areas.

The Good Fashion Show exhibitions and marketplace will close at 07.00pm sharp. All visitors who do not have valid tickets for the evening runway show ‘Transformations’ will be asked to leave the venue as exhibition halls will be and remain locked during the evening runway show which is taking place in the Great Hall of London House.

For reasons of security and health & safety exhibition breakdown will not be allowed under any circumstances prior to the end of the evening runway show [ca. 10.30pm].

|| ELECTRONIC PAYMENT

On the day an on site central payment office equipped with a PDQ machine will assist you in taking electronic payments for your sales. For details please see contract.

|| COLLABORATIONS

The Good Fashion Show collaborates with Style with Heart, the world’s most comprehensive eco-ethical fashion guide & online platform. As exhibitor with The Good Fashion Show Style with Heart offers you the opportunity to sign up to the enhanced listing for £ 49 only for the first year.

For more information and to sign up, please visit http://www.stylewithheart.com/.

To further assist our exhibitors with sales and promotion The Good Fashion Show collaborates with TellusFashion, a platform for emerging designer fashion, to officially launch an online ethical boutique at the Good Fashion Show 2012.

TellusFashion are looking for designers who work in ethical and environmentally friendly ways to join their site and be a part of the new ethical boutique. TellusFashion is free to sign up to and will only charge a 15% commission on items you sell through the site. In addition to being for sale on their website, you will also be promoted through their online magazine and social media. TellusFashion are selective with the brands they carry on the site. As exhibitor at The Good Fashion Show you will automatically be approved for the ethical boutique.

For more information and to sign up, please visit http://www.tellusfashion.com/.

The Good Fashion Show has teamed up with POQ studio London, the makers of our Good Fashion App whom you will meet at the show on Saturday. The specialty of POQ is to create amazing Apps for fashion brands and stores.
poq studio – Get your own branded, mobile commerce shop for iPhone, iPad and Android! Are you keen to increase sales and customer engagement with a mobile app, but the high price is stopping you? We make it easy and affordable for you to start selling on mobile phones and tablets. Our apps are tailored for fashion shops, and cost much less than custom developed apps.  So, why not getting your very own App and let people shop your clothes, jewellery, accessories and other ‘good’ things with one single click?
For more information, please visit http://poqstudio.com